Social media can be an intimidating place. Since it's filled with an abundance of successful artists, blogs, and accounts, it might seem like it's much too full to accept more creative individuals. Fortunately, the Internet is also a flexible place; it has the potential to hold the entire world without bursting. Why? Curiosity. Many, many people enjoy discovering new perspectives, stories, and ideas. The best artists may remain at the top throughout this cycle, but there will always be emerging photographers who will be noticed and loved. I myself often search for great content by photographers I've never heard of before – this exposure allows my artistic side to grow, learn, and strengthen.
The notion that popularity gives you endless opportunities is not always true. I have over 170,000 followers on a great photography website called 500px; despite this exposure, I haven't been given hundreds of effortless opportunities. Instead, I've had to continuously search for these opportunities myself. Just because your favourite artists have millions of followers on social media doesn't mean you're not capable of finding new clients. Even if you have 10 followers on Instagram, you have the power to grow an online community that'll value you just as much as it values famous photo-takers.
So what must you do to acquire more clients through blogs and social media? Create a meaningful community you're passionate about. Here are a few simple yet effective tips on how you can achieve this.
Know Your Strengths
What makes you stand out?
What do you like most about your style?
What is your target audience?
Consider all of these questions as you look through your photographs. The more familiar you are with your strengths, the easier it'll be to choose a platform, interact efficiently with your followers, and find the best possible clients who will adore your work.
Provide Clients With Opportunities to Find You
It can be easy to expect people to come to you with job offers, especially if you already post consistently and take photos you're proud of. However, due to the massive size of the Internet, the best clients are often faced with a plethora of options and distractions. To solve this issue, let yourself be known:
- Use tags that are relevant to your location, photography genre, and style. To get more exposure, use photography tags like #bleachmyfilm and #featurepalette.
- Search for #photographerwanted or a more specific hashtag on Twitter.
- If you want to find clients in your area, join (or create!) a Facebook group that brings artists in that area together.
- Ask friends if they have any acquaintances who are interested in photography.
- Collaborate with artists and experiment with new genres. You might unexpectedly fall in love with a new shooting style or learn something very valuable from the person you're collaborating with!
- If you've taken photos during an event, make sure you tag the people in your shots to attract more attention.
Perfection is intimidating, especially online. It leaves people feeling insecure, isolated, and discouraged. Relatable individuals, on the other hand, are soothing. People find comfort in those who seem humble, passionate, and welcoming. I love to surround myself with humans who are genuine – their very presence is inspiring, refreshing, and mind-opening. I'm confident that you, dear reader, are that kind of person. 🙂
To create a warm community, you don't have to share everything about your life. All you have to do is be yourself. This can involve something as simple as behind-the-scenes photos, a caption filled with random facts about yourself, or an uplifting quote that inspires you during creative blocks. Let others know that you want to have a connection with them. This can be done by sharing your new social platform with friends, adding tags to your work to attract a specific audience, and introducing yourself to artists you admire. As long as you remain authentic, you'll have all the tools you need to create a welcoming online world which clients and followers will love.
Prioritize Quality and Consistency
People enjoy predictability when it comes to content. They appreciate reliable schedules; this is why TV shows and Youtube channels are so entertaining. You know when to expect great content from certain creators. In addition to being consistent, these people value the beauty of quality. In turn, their followers reward them by being consistent viewers and fans. High quality work attracts high quality followers.
If you own a blog, decide how many articles you'll post per week. Burdening yourself with 5 blog posts immediately will compromise the quality of your articles. Even a single post each week will let you pour all of your love and effort into a body of work that people will notice and admire. If blogging is new to you, check out these helpful tips on writing great articles. If you have a social platform you want to enhance, post a photo a few times a week. You don't have to be online 24/7 in order to find success. Don't forget to start small. Once you have a solid foundation, you'll have all the necessary skills to deal with more intimidating challenges.
All in all, let yourself be known. Be authentic, consistent, and curious, and you'll find the best creative opportunities for your type of work. You can do it. 🙂